Development and Production of short form cross platform music show, ‘Virgin’s Red Room’, featuring interviews and performances from Justin Bieber, Ke$ha, Calvin Harris, Paloma Faith and Marina and The Diamonds.
Brief
To create an online show format for Virgin to roll out group wide.
Format had to be modular in order to satisfy multiple programming outputs [online, mobile, IFS] as well as include a mix of premium and user generated content elements, resulting in a social media fueled format encapsulating Facebook and Twitter fan input and community leveraging.
- Virgin Red Room identity conception and overall format design.
- Modular short form concepts to roll out cross platform throughout Virgin Groups and distribution outlets [Mobile, Online, IFS, TV].
- Integration of UGC elements [animator and house band].
- Filming, producing and editing of final output.
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